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A tale in the desert discord server1/31/2024 ![]() For every thousand impressions you get, you’re likely to get maybe one comment on a post. Twitter, Facebook and Instagram have comments, but their value comes in broadcasting to huge numbers of players at a time. Other social media platforms don’t behave this way. Discord wants you to be conversational, sitting down and typing back and forth with someone in a channel. Unlike most other social media platforms, Discord is uniquely situated to deliver on that social value for players of your game. If you’re a player looking for friendship or a sense of community, you might find that value in the Discord for the game that you’re really looking forward to. If you post a funny meme that gets a player to laugh, the value there is the entertainment they got out of that meme. Tell players about the game that you’re making, what makes it cool, what makes it exciting, what the mechanics are that underlie the awesome gif you’re showing, who are the characters they’re seeing in screenshots. That value comes in a variety of different forms. If you provide players enough value, you’ll keep their attention on your product. That something will be your value proposition. Like an hourglass slowly draining away, you need to to offer players something to keep their attention on your game. A good trailer might get someone’s attention, but if that’s all you can offer players, they won’t stick around. Capturing that attention, though, is only half the battle, since attention is naturally fleeting. Whether that’s releasing a trailer, putting out a press release, doing a dev livestream or creating a Discord, the goal for any and all of these initiatives will always be to capture the attention of gamers worldwide. With any marketing effort for a game, your goal is attention. This is a concept that underlines more than just Discord - it’s the core of any social media strategy and needs to be your starting point. ![]() ![]() I’m Buddy Sola, I’ve been working in community development for games for 8 years and I figured I’d break down my philosophy for how to run a Discord for all the enterprising Indie devs out there! The Big Two: Value vs Attention Today, every marketing expert in gaming is going to tell you to set up a Discord server for your upcoming indie titles, whether it’s a thoughtful adventure game, intense multiplayer action shooter or gorgeous 2.5 platformer. Dissecting Discord: How to Set Up an Indie Game Discord Serverįifteen years ago, anyone launching an indie game would have needed to make a Facebook.
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